Frame the decision
We begin with the choice your team needs to make—adjust budget, repair measurement, compare partners or establish a reporting rhythm. This keeps the work proportionate.
From question to decision
A method that keeps the evidence visible.
Good analysis begins before the chart. We define the decision, inspect how data is produced and make uncertainty part of the answer.
Map the signals
We document campaign sources, attribution rules, app events and business outcomes. Access is read-only where possible, and data requirements are agreed before work starts.
Test and compare
We check joins and definitions before comparing channels. Cohorts, conversion paths and quality indicators are selected for the decision, not because they are easy to chart.
Explain and act
You receive findings in plain English, with limitations and recommended actions. A working session helps product, marketing and finance leave with the same interpretation.